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Unseen Places Safaris

A distinctive mark for journeys beyond the ordinary.

Discipline
Travel & hospitality
Project
Identity system
Designer
Jordan Mtui

The challenge

Create a safari identity with a recognisable visual world across printed material, vehicles and guest-facing objects.

The solution

An intricate wildlife and landscape emblem anchors a warm, earthy identity. The same signature carries into stationery, luggage-ready accessories and vehicle graphics, keeping the brand coherent across very different surfaces.

Project scope

  • Logo and identity exploration
  • Stationery design
  • Vehicle graphics
  • Merchandise mockups
  • #382315
  • #f5eddf
  • #7a654b

Open the project book.

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Replies within 24 hours. Based in Arusha, shooting across Tanzania and East Africa, working remotely worldwide.