Tazan Tours
A flexible signature for a travel brand.
- Discipline
- Travel & hospitality
- Project
- Identity system
- Designer
- Jordan Mtui
The challenge
Keep Tazan recognisable when the identity moves from a full signature to a small digital icon.
The solution
The work pairs a compact icon with horizontal and stacked logo formats. Dark, light and charcoal variants give the mark a consistent presence across different backgrounds and screen sizes.
Project scope
- Primary logo
- Horizontal and compact variants
- Light and dark applications
- Digital icon
- #252525
- #f5f0df
- #ad8a54
The identity in detail
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Replies within 24 hours. Based in Arusha, shooting across Tanzania and East Africa, working remotely worldwide.