Imara Afya Care
A caring identity for healthcare that comes home.
- Discipline
- Digital brands
- Project
- Identity system
- Designer
- Jordan Mtui
The challenge
Make a home-based healthcare platform feel professional, warm and trustworthy for families and patients across rural and urban Tanzania.
The solution
The identity combines a human, welcoming signature with blue, green and white. A family of healthcare patterns supports the mark across digital touchpoints, printed information and staff-facing applications. The brand guide connects those visual decisions to the platform’s emphasis on home care, accessibility and trust.
Project scope
- Logo and app identity
- Colour and typography
- Healthcare pattern system
- Brand guidelines
- Print and merchandise mockups
- #0077b6
- #28a745
- #023e8a
The identity in detail
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Open the project book.
Explore every page, turn through the details and zoom in to read. The complete PDF is available in the reader.
More to explore
All graphic design
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Replies within 24 hours. Based in Arusha, shooting across Tanzania and East Africa, working remotely worldwide.