DawaChap
A quick, clear visual language for medicine delivery.
- Discipline
- Digital brands
- Project
- Concept exploration
- Designer
- Jordan Mtui
The challenge
Make a healthcare delivery concept feel easy to recognise on a phone, while communicating care and speed.
The solution
Turquoise and deep blue distinguish the identity. The concept presentation explores medical and delivery cues through wordmarks and compact icons, with a clear hierarchy for app-sized use.
Project scope
- Logo concepts
- App icon exploration
- Colour system
- Identity presentation
- #27e5dd
- #2a3957
- #ffffff
The identity in detail
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Replies within 24 hours. Based in Arusha, shooting across Tanzania and East Africa, working remotely worldwide.