Ecstasy Safaris
A safari identity led by emotion and movement.
- Discipline
- Travel & hospitality
- Project
- Identity system
- Designer
- Jordan Mtui
The challenge
Represent a premium safari experience through an identity that feels immersive, natural and modern.
The solution
Abstract zebra-inspired lines suggest movement without relying on literal wildlife illustration. Deep olive and warm gold give the brand a grounded palette, extended through apparel, stationery and travel accessories.
Project scope
- Logo and brand story
- Visual identity
- Brand guidelines
- Travel merchandise mockups
- #22281e
- #ebb960
- #f5efdf
The identity in detail
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Replies within 24 hours. Based in Arusha, shooting across Tanzania and East Africa, working remotely worldwide.