Bundini Genuine
A refreshed signature, carried into everyday objects.
- Discipline
- Lifestyle & retail
- Project
- Identity system
- Designer
- Jordan Mtui
The challenge
Build a clearer, more consistent identity around the Bundini Genuine name.
The solution
The rebrand combines a geometric symbol with a compact wordmark. Orange creates a distinctive accent against black and white, with applications across bags, tags and notebooks demonstrating the new identity in use.
Project scope
- Logo refresh
- Visual identity
- Identity presentation
- Merchandise mockups
- #f57217
- #151515
- #ffffff
The identity in detail
Select any image for a closer look
Open the project book.
Explore every page, turn through the details and zoom in to read. The complete PDF is available in the reader.
More to explore
All graphic design
Start your project
Let's bring your story to life
Replies within 24 hours. Based in Arusha, shooting across Tanzania and East Africa, working remotely worldwide.