Becoming
An identity built around personal evolution.
- Discipline
- Lifestyle & retail
- Project
- Identity system
- Designer
- Jordan Mtui
The challenge
Translate strength, transformation and forward movement into a brand that feels energetic and disciplined.
The solution
A flexing arm is built into the B-shaped mark, with angular forms carrying the idea of motion. Energy green, dark athletic imagery and expanded typography give the system a powerful, consistent voice across apparel and space.
Project scope
- Logo and visual identity
- Colour and typography
- Brand presentation
- Apparel and environment mockups
- #b6ff00
- #11190c
- #7a7a7a
The identity in detail
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Open the project book.
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More to explore
All graphic design
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Replies within 24 hours. Based in Arusha, shooting across Tanzania and East Africa, working remotely worldwide.