Three Capital Africa
A precise identity with an African focus.
- Discipline
- Professional services
- Project
- Identity system
- Designer
- Jordan Mtui
The challenge
Give a financial brand a visual signature that connects its African focus with a sense of structure and precision.
The solution
An Africa-shaped symbol and a balanced wordmark create the core identity. Navy and warm golds establish a consistent visual language, documented through construction, colour and application pages in the brand guide.
Project scope
- Logo and identity system
- Colour and typography
- Brand guide
- Stationery mockups
- #001740
- #d4af37
- #b08c5c
The identity in detail
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Open the project book.
Explore every page, turn through the details and zoom in to read. The complete PDF is available in the reader.
More to explore
All graphic design
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Replies within 24 hours. Based in Arusha, shooting across Tanzania and East Africa, working remotely worldwide.